Welcome to A Product Market Fit Show | Startup Podcast for Founders!

Season 1

Dec. 14, 2022

How to Raise Your First Round (When You Know No One) | Aman Mann, Founder of Procurify

Raising money seems really easy when you're reading Techcrunch. Then you go out and try to do it and all of a sudden it seems impossible. Especially when you're new to the startup world and know no one. That's exactly what it was like when Aman, the founder/CEO of Procurify, raised his first round.…
Nov. 30, 2022

How to do Customer Discovery | Hanif Joshaghani, Founder of Symend

Before startup mode, there’s research mode. Many startup stories sound like happy accidents, where founders stumble upon an amazing idea more by chance than by strategy. The reality is the best founders have a deep understand...
Nov. 14, 2022

How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX)

There are two types of startups: those that sell into existing markets and those that create new markets. There are ups and downs to both. Selling into an existing market means you have a clear idea of customer needs and mark...
Oct. 31, 2022

How to Bootstrap Through Partnerships | Laura McGee, Founder of Diversio

The standard advice is you need to first generate your own demand, and only then look for partnerships to accelerate your business. Another piece of standard advice is you should probably raise a small round early on to hire...
Oct. 17, 2022

How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation)

You've launched a startup. Your excitement turns to anxiety as it becomes clear things aren't working out. Some customers are buying but not nearly enough. They like your product, but they don't love it. You realize you don't have product-market fit and are unlikely to get it. You'll need to change…
Sept. 30, 2022

How to Validate an Idea | Eran Henig, Founder of Thriver

You have a startup idea. You tell 10 friends and they tell you it's awesome. What does that prove? Unfortunately, not much. Validating your idea requires you to go outside your building and talk to real customers. Not only that, real validation means having customers pay for your product. But how d…
Sept. 14, 2022

How to Launch a Consumer Product | Andrew Graham, Founder of Borrowell

Getting started with a consumer product is HARD. Unlike selling to businesses, you can't just grind it out with cold calling. You'll need to figure out how to get noticed and drive traffic to your site. And getting media atte...
Aug. 31, 2022

How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent

You want to become an entrepreneur. But you're stuck at level 1. How do I come up with an idea? It's not easy. And there's no silver bullet. Matt, the founder of Assent. has built three successful startups: NoNotes, Assent Compliance, and Millions. In this episode, he shares the stories of how he c…
Aug. 14, 2022

How to Launch an SMB Product | Jay Myers, Founder of Bold

Building a product is the easy part. With the right resources, you can build just about anything. But once you've done that, how do you launch it? How do you get people to know your product even exists? And how do you do it on a tight budget? Jay, the founder of Bold Commerce, has launched dozens o…
July 31, 2022

How to Raise Your First Round | Stephany Lapierre, Founder of Tealbook

Once you have clear traction, once revenue is up and to the right and growing quickly, investors come to you. But what about early on? How do you get people to invest millions of dollars when all you have is an idea? Stephany...
July 14, 2022

How to Launch a Marketplace | Derrick Fung, Founder of Drop

How do you launch a marketplace? How do you get beyond the chicken-and-egg problem? Derrick's answer: Fake it Till you Make it. When launching Drop (a rewards app with millions of downloads), Derrick needed both consumers and brands to join. Instead of going after both at once, he found a way to se…
June 30, 2022

How to Close your First Enterprise Sale | Corey Gross, Founder of Sensibill

When you're selling to consumers or small businesses, you can put up an MVP, generate traffic, and watch the money roll in. Not so for enterprise. Enterprise means long sales cycles, procurement departments, security audits, pilots, and many more hurdles. How do you get your first enterprise sale? …
June 14, 2022

How to Build a Board of Advisors | Darryl Hicks, Founder of Flexpay

Most startup founders recognize they need advisors. The question is who do you get, how do you get them, and how do you structure it all? In this episode, Darryl shares his framework for how to set up the perfect board of adv...
May 31, 2022

How to Find your Co-Founders | Lindsey Goodchild, Founder of Nudge

Running a startup is hard. Doing it alone, especially when it's your first time, can be downright tortuous. Lindsey started off on her own, without much of a network in the startup scene in Toronto. Not only that, as a business type she didn't have the skills needed to build a prototype, let alone …
May 14, 2022

How to Find Product Market Fit | Allan Wille, Founder of Klipfolio

For even the most successful startups, finding product-market fit is often a long journey and Klipfolio was no exception. Founders often feel that one more feature, one more UI change will get them to product-market fit. The ...
April 30, 2022

How to Pivot | Rob Boukine, Founder of Noibu

It’s one thing to work hard. It’s another to work hard with a well-researched destination in sight. In this episode of The Product Market Fit Show, Rob Boukine gets real about the mistakes he made in his early days as cofound...
April 21, 2022

How to Launch a Marketplace | Ray Reddy, Founder of Ritual

Launching is often thought of as a huge event. Lots of noise, lots of PR. One big bang. For Ray, it's just a series of many small experiments. Ray realized that the number one value prop for a consumer was coverage: when a user opened the app, the majority of merchants that were walking distance ne…
April 14, 2022

How to Come up with an Idea | Ray Reddy, Founder of Ritual

"Ideas are a dime a dozen". Maybe. But executing on a mediocre idea won't get you very far. In this episode, Ray, a multi-time founder who sold his first company to Google, discusses how he came up with the idea for Ritual. I...
March 31, 2022

How to Validate an Idea | Moe Abbas, Founder of Acadium

If you want to validate an idea, the conventional wisdom is to build an MVP. But even an MVP takes time to build. What if you could validate not only your idea but your entire funnel, without writing a single line of code? Th...
March 14, 2022

How to Build the Right Solution | Carol Leaman, Founder of Axonify

After you've had an idea and validated the problem, it's probably time to build. But how exactly do you decide what to build, how to build it, and how to get end users to actually adopt the solution? Carol is a multi-time founder and she has this process down to a science. On this episode, she shar…
Feb. 28, 2022

How to Start a Company on the Side | Mike Potter, Founder of Rewind

To launch a startup you have to leave your job and spend considerable capital, with no guarantee of success. It involves considerable risk, right? Not for Mike. Mike started Rewind- a company now approaching unicorn status- f...
Feb. 15, 2022

Why you Need a Performance Coach | Dan Eberhard, Founder of Koho

Why do professional athletes have coaches, but professional entrepreneurs don't? Dan thought this was odd. So many years ago, a long time before starting Koho - a company now worth over $250M- Dan started working with performance coaches. In this episode, he walks us through how to pick a coach, wh…
Jan. 31, 2022

How to Raise Your First Round | Marc Boscher, Founder of Unito

Ask most early-stage founders what they need most and you'll likely get the same answer: money. Especially early on, before you have much traction, raising money can be daunting. If you don't have much of a network, it's hard to even know where to start. Who are these angel investors and how do you…
Jan. 3, 2022

How to Launch a Marketplace | Allen Lau, Founder of Wattpad

Launching a marketplace is hard. The chicken-and-egg problem often seems insurmountable. In 2021, Wattpad was acquired for over $600M. But it wasn't easy. Early on, Wattpad cofounder and CEO Allen Lau almost gave up. He discu...