Real founders.Real numbers.From zero to one.
Top startup founders break down — episode by episode — how they actually found product-market fit. By 
Mistral Ventures.
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He turned off a product with 20M users and went from 70 people to 7—then raised a $45M Series A. | Keith Peiris, Co-Founder & CEO of Lightfield
- 02
VCs chased crypto and passed on his “boring” startup—then he raised $385M at a $2B valuation. | Aaron Schumm, Founder & CEO of Vestwell
Sep 7, 2026
- 03
He sold his 8-figure business to bet on a side app—then grew it to 20x in a year. | Andrew Antos, Co-Founder & CEO of Within
Aug 31, 2026
- 04
He spent $0 on marketing for 2 years—then raised $400M at a $3.25B valuation. | AJ Loiacono, Co-Founder & CEO of Judi Health
Ep 50 · Aug 24, 2026
- 05
He spent $150K on brand before he had a product—then closed $1.5M ARR in 1 month. | Niklas Lindgren, Co-Founder & CEO of Endra
Ep 49 · Aug 17, 2026
- 06
He lost all 5 of his first deals—then built the next Looker and raised $250M. | Colin Zima, Co-Founder of Omni
Aug 10, 2026
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Deep-dives
Read the founder playbooks.
Every episode also lives as a written breakdown — the frameworks, quotes, and lessons in long form.
Post 01·Sep 7, 2026Judi Health Raised $400M at a $3.25B Valuation: How AJ Loiacono Built Capital Rx With Zero Marketing
Judi Health (formerly Capital Rx) is a transparent health benefit manager taking on CVS, Cigna and UnitedHealthcare. AJ Loiacono raised $400M at a $3.25B valuation after spending $0 on marketing for two years.
Post 02·Sep 7, 2026PointFive Hit $1M ARR in Six Months: Why Alon Arvatz Gave Up Millions in Earnout to Start Again
PointFive finds hidden cloud waste for enterprises. Alon Arvatz sold IntSights to Rapid7, walked away from most of his holdback, and hit $1M ARR in six months on $36M raised.
Post 03·Sep 7, 2026How Adam Robinson Bootstrapped Retention.com to $25M ARR and $14M in Annual Profit With Six People
Retention.com identifies anonymous website visitors and turns them into email contacts. Adam Robinson bootstrapped it from a $5,000 Facebook ad to roughly $25M ARR and $14M in profit with a team of six.
Fig. 01The host
Pablo asks the questions you’d actually want to ask.
Pablo Srugo is a partner at Mistral, a seed-stage venture firm. Before VC, he co-founded Gymtrack (venture-backed FitTech) and an online tutoring platform that was acquired in 2014.
He’s interviewed 250+ founders — from the team behind Reddit to first-time builders shipping their first $100 in revenue. The result is a feed of conversations that skip the inspiration porn and dig into the spreadsheets, the dead ends, and the exact moments PMF clicked.
- 250+
- Founders interviewed
- $2B+
- Raised by guests
- 14yr
- Operator + investor