Welcome to A Product Market Fit Show | Startup Podcast for Founders!

Season 2

Dec. 26, 2023

The Top 3 Mistakes Early-Stage Founders Make When Forecasting

I know most founders today are planning for the new year, so sharing the top 3 mistakes I've seen early-stage founders make when forecasting. If you're forecasting for 2024, you don't want to miss this. Send me a message to l...
Dec. 18, 2023

The Five Steps to Product Market Fit

Here are the key lessons from the past 60 episodes that we've released to date. Each of the 5 steps to Product Market Fit is based on actual case studies with real examples you can use. It's a recap of everything I've learne...
Dec. 11, 2023

How I lost $6M, Why hype means nothing, Plus a dozen other lessons from our last startup

As they say, "Experience is the teacher of all things"... and my last startup was a ruthless teacher. Today, my co-founder Lee Silverstone and ex-CEO Rob Woodbridge join me to go through some of the insane stories from Gymtra...
Dec. 4, 2023

I Was Supposed to Be a Millionaire at 25… Instead, I Went Bankrupt.

This is the story of the emotional rollercoaster that was my last startup, Gymtrack. Hope you find it helpful as you navigate your own startup journey. You can read the article here as well: https://entrepreneurshandbook.co/i...
Nov. 27, 2023

Why every founder needs to Be Like Knight | Rob & Pablo Series

Phil Knight, Nike's founder, might hold the all-time record for taking punches to the face. From giving up 49% of his company to a part-time advisor; to having Prefontaine, a famous runner and Nike's main ambassador, die une...
Nov. 20, 2023

How Nike Found Product-Market Fit

Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did...
Nov. 12, 2023

How to (Accidentally) Build a Unicorn

Mark (CEO GoBolt) didn't set out to build a billion-dollar company. He just solved a problem other university students were facing. And then he constantly "made the best decision possible at each moment in time". To be honest, that's how most unicorns are made. Send me a message to let me know what…
Nov. 6, 2023

Mark Ang, Founder of GoBolt | How to Pivot to Product Market Fit

Everyone tells you that you need to start with a niche, a beachhead market, and then grow from there. But how does that actually work? What does that really look like? It looks like Mark's story starting and growing GoBolt. M...
Oct. 30, 2023

The Product Market Fit Pyramid

Think of Product Market Fit as a pyramid. At the bottom you have vision, then value prop, then product and at the top is go-to-market. As you go from 0 to Product Market Fit your job is to tweak the pieces of that pyramid, fr...
Oct. 23, 2023

Andrew Tai, Founder of MotoInisght | How to Pivot to Product Market Fit

Founders are told to pivot when things aren't working. They're also told to never give up. So how do you know when to push through and when to completely change course? Like most things in 0 to 1, it's more art than science. And unfortunately, most founders can't figure it out until after they expe…
Oct. 15, 2023

How I Missed a $10B Opportunity Because of Bad Customer Discovery

Weak customer discovery is the number one reason why most idea-stage startups fail. It usually leads to founders wasting months solving fake problems. In my case, bad customer discovery cost me even more-- I ditched a startup...
Oct. 10, 2023

Ron Spreeuwenberg, Founder of HiMama | How Proper Customer Discovery Leads to Product Market Fit

Here's a step-by-step account of how to do proper customer discovery. From how to source potential customers, conduct proper interviews and test your early product -- Ron has done it all. He shares each step with lots of deta...
Oct. 1, 2023

Why Capital Efficiency is so Important

Being capital efficient is the #1 power move you can make as a founder. It gives you time, control, and a huge edge with investors. Check out this episode to understand why it matters and what you can do to get there. Send m...
Sept. 25, 2023

Michael Hyatt, Founder of BlueCat | How to Survive Down Cycles and Get to Product Market Fit

Michael Hyatt founded BlueCat, which was sold for over $700M. Since then he’s shifted to the investor side and has invested in dozens of startups. Through it all, Michael has seen three financial crashes: the Dotcom boom and ...
Sept. 18, 2023

When Doing Customer Discovery, Don't Do This

95% of idea-stage startups fail because they don't solve an important enough problem in the first place. The most important part of customer discovery is to make sure you are solving real problems. But almost all founders do ...
Sept. 12, 2023

Myles Shedden, Founder of Chroma | How to NOT Find Product Market Fit

We've had plenty of episodes showing you what you should do. So here's an episode on what NOT to do. Myles is an exceptional founder, thoughtful and charismatic. But he's made plenty of mistakes: whether it's coming up with a...
Sept. 5, 2023

The ONLY guaranteed way to find Product Market Fit

We talk about product-market fit constantly in this podcast. Hopefully, we learn from what others did and improve our chances of finding PMF. But, even if we do everything right, we may still fail to find PMF. That's why even...
Aug. 28, 2023

Marty Krátký-Katz, Founder of Blockthrough (Bootstrapped to ~$100M exit) | How Never Giving Up Leads to Product Market Fit

Marty (CEO of Blockthrough) is the definition of a “Founder Cockroach”—he can’t be killed. In this episode, he shares how after 12 years and 2 failed start-ups, he sold his company for nearly $100M. I've known Marty since my ...
Aug. 21, 2023

How to beat your main competitor

Every startup has the same competitor: Status Quo. Your customers have done things a certain way for many years. Status Quo might seem awful to you, but it's worked for them. It's entrenched. It's accepted. In many cases, it'...
Aug. 14, 2023

Hamed Abbasi, Founder of Plooto | How to Pivot to Product Market Fit

"Wouldn't it be cool if..." Usually, those words are uttered by first-time founders. And unfortunately, they usually lead to terrible ideas. It was no different for Plooto. Their first idea sounded cool, but it didn't provide real customer value. Fortunately, Hamed noticed it and pivoted. Not once,…
Aug. 8, 2023

How to find great startup ideas

Most bad ideas are born the same way. A founder says to themselves: "Wouldn't it be cool if...". I know because I did it. "Wouldn't it be cool if your workouts were automatically tracked" was the genesis for Gymtrack, my failed startup. When you do this, you are starting from the solution, not the …
July 31, 2023

Rodolphe Barrere, Founder of PotLoc | How to Find Product Market Fit

Finding Product Market Fit is often a long journey, especially if you're a first-time founder who jumps in with two feet and no upfront research. It took Rodolphe FIVE pivots to get from where he started to the $10M+ ARR startup he has today. This is the story of each one of those pivots. How and w…
July 24, 2023

What insane focus looks like and why you need it to survive

Everyone pays lip service to focus, but few understand what it really means. Those who are truly focused often do things that look insane. That's why we say that before product-market fit, "Only the Insanely Focused Survive"....
July 16, 2023

Nabeil Alazzam, Founder of Forma.ai | How the First Enterprise Sale Leads to Product Market Fit

They say the best founders can walk through walls. Well, nothing can stop Nabeil. For the first two years, Nabeil and his team worked out of his house. His entire house, except for his bedroom, was an office. He would nap while changes were loaded to production only to wake up 2 hours later to test…