Welcome to A Product Market Fit Show | Startup Podcast for Founders!

Episodes

July 3, 2023

Martin Basiri, Founder of Applyboard | How to Find Product Market Fit

To find product-market fit you need to deliver clear and exceptional customer value. The story of Applyboard shows you exactly what that looks like. Martin changed the lives of thousands of students who he helped study abroad. He impacted not just them but their entire families. In the meantime, he…
June 26, 2023

Why market size doesn't really matter

Two observations from the Loopio episode: 1. When you're working on your first startup, everything is hard. It's natural to think that the second time around will be much easier. It's not! 0 to 1 is always hard. 2. Most VCs w...
June 15, 2023

Jafar Owainati, Founder of Loopio ($200M+ Raised) | How to Start your Second Startup

Starting your second startup should be much easier, right? Well, yes and no. Jafar was the founder and Chief Revenue Officer of Loopio, which went on to raise $200M+ and land thousands of customers. He left to start Barley. ...
May 31, 2023

Andrew McLeod, Founder of Certn ($100M+ Raised) | How to Find Product Market Fit

Before the pandemic, there were 24 employees at Certn (Or Certonians, as they're called). After the pandemic, there were 500. That's 20x growth in just two years. That only happens for one reason... insane product-market fit. This is the story of how Certn got there. Andrew (CEO) walks us through h…
May 14, 2023

Vitaly Pecherskiy, Co-Founder of StackAdapt (Bootstrapped to $100M+ Revenue) | How to Bootstrap to Product Market Fit

Bootstrapping isn't sexy. At least not at first. As they say, it's not greed that runs the world but envy. And when your founder friend raises $10M, it's hard not to want it too. But 10 years later, when you're running a $100M+ per year bootstrapped business, all of a sudden things aren't looking t…
April 30, 2023

Rob Khazzam, Founder of Float (ex-Uber GM) | How High-Performing Teams Lead to Product Market Fit

What's the most important asset of any startup? It's easy. The talent. The software you build is not defensible. It can be replicated. The team you build is what's special. And the culture you develop is what's unique. In this episode, Rob shares some incredible advice from his days at Uber and as …
April 16, 2023

Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit

Wealthsimple is arguably the hottest private startup in Canada, with over 3M users and a valuation of over US$4B. In this episode, Mike (CEO) shares stories he’s never shared before. He goes deep into how he came up with the ...
April 2, 2023

Michael Kravshik, Founder of LumiQ | How to Pivot to Product Market Fit

When you launch a product and no one buys it, the decision is rather simple. You kill the product. At the very least, you make some serious changes to it. What happens when you do real customer discovery, launch a product tha...
March 14, 2023

Aydin Mirzaee, Founder of Fluidware (Bootstrapped to ~$100M exit) | How to Find Product Market Fit

There's nothing quite like going from 0 to an 8-figure+ acquisition, especially on your first startup. And 100% bootstrapped! Aydin, the founder of Fluidware and now founder of Fellow, shares the story of his humble beginnings as a Jr Engineer, to launching a startup that would compete with SurveyM…
Feb. 28, 2023

Philip Cutler, Founder of PAPER ($1B+ Valuation) | How Customer Discovery Leads to Product Market Fit

Customer discovery is easy, right? You just call up a dozen or so potential customers, ask them a bunch of questions, and you're done. It seems absurd but that's what a lot of founders do. No one becomes a founder because the...
Feb. 14, 2023

Mike Silagadze, Founder of TopHat ($200M+ Raised) | How to Start your Second Startup

You've built a startup from nothing. You've set up a corporation, built a product, had customers, raised some funding, and maybe even had an exit. The entire time you're thinking to yourself, "Wow, next time it'll be so much easier!". That's what Mike thought. He built TopHat from nothing to 500 FT…
Jan. 31, 2023

Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit

Finding product market fit is rarely a straight line. Many founders zig and zag through different iterations of their product, different target markets and competitive positioning until they find true product market fit. It w...
Jan. 15, 2023

Adrian Camara, Founder of Athennian | How to do Customer Discovery

Every founder knows before you launch, you have to build an MVP. They also know that to build an MVP, you should do customer discovery. But few understand how to properly do customer discovery. Before startup mode, there's re...
Jan. 2, 2023

Jack Newton, Founder of Clio | How to Run a Beta Program

If you're selling to businesses, you already know... before you publicly launch your product, you'll have to go through a private beta. But beta programs are not all made equal. Many founders go through the motion but get very little out of it. Others, like Jack (the founder/CEO of Clio, a $1.5B st…
Dec. 14, 2022

How to Raise Your First Round (When You Know No One) | Aman Mann, Founder of Procurify

Raising money seems really easy when you're reading Techcrunch. Then you go out and try to do it and all of a sudden it seems impossible. Especially when you're new to the startup world and know no one. That's exactly what it was like when Aman, the founder/CEO of Procurify, raised his first round.…
Nov. 30, 2022

How to do Customer Discovery | Hanif Joshaghani, Founder of Symend

Before startup mode, there’s research mode. Many startup stories sound like happy accidents, where founders stumble upon an amazing idea more by chance than by strategy. The reality is the best founders have a deep understand...
Nov. 14, 2022

How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX)

There are two types of startups: those that sell into existing markets and those that create new markets. There are ups and downs to both. Selling into an existing market means you have a clear idea of customer needs and mark...
Oct. 31, 2022

How to Bootstrap Through Partnerships | Laura McGee, Founder of Diversio

The standard advice is you need to first generate your own demand, and only then look for partnerships to accelerate your business. Another piece of standard advice is you should probably raise a small round early on to hire...
Oct. 17, 2022

How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation)

You've launched a startup. Your excitement turns to anxiety as it becomes clear things aren't working out. Some customers are buying but not nearly enough. They like your product, but they don't love it. You realize you don't have product-market fit and are unlikely to get it. You'll need to change…
Sept. 30, 2022

How to Validate an Idea | Eran Henig, Founder of Thriver

You have a startup idea. You tell 10 friends and they tell you it's awesome. What does that prove? Unfortunately, not much. Validating your idea requires you to go outside your building and talk to real customers. Not only that, real validation means having customers pay for your product. But how d…
Sept. 14, 2022

How to Launch a Consumer Product | Andrew Graham, Founder of Borrowell

Getting started with a consumer product is HARD. Unlike selling to businesses, you can't just grind it out with cold calling. You'll need to figure out how to get noticed and drive traffic to your site. And getting media atte...
Aug. 31, 2022

How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent

You want to become an entrepreneur. But you're stuck at level 1. How do I come up with an idea? It's not easy. And there's no silver bullet. Matt, the founder of Assent. has built three successful startups: NoNotes, Assent Compliance, and Millions. In this episode, he shares the stories of how he c…
Aug. 14, 2022

How to Launch an SMB Product | Jay Myers, Founder of Bold

Building a product is the easy part. With the right resources, you can build just about anything. But once you've done that, how do you launch it? How do you get people to know your product even exists? And how do you do it on a tight budget? Jay, the founder of Bold Commerce, has launched dozens o…
July 31, 2022

How to Raise Your First Round | Stephany Lapierre, Founder of Tealbook

Once you have clear traction, once revenue is up and to the right and growing quickly, investors come to you. But what about early on? How do you get people to invest millions of dollars when all you have is an idea? Stephany...