Episodes

Alex started Apt2B in 2010. He sold couches online before IKEA did. It took him over 3 years to make as much money as he used to as a furniture salesperson. But it paid off. After growing the business to $6M in revenue, he so...

Every founder wants to build the next $1B+ company. So it’s normal to get inspired by what companies like Apple, Shopify and Microsoft do. But it’s also a huge mistake. In this episode, we look at what Shopfiy, Fullscript and...

Spellbook is ChatGPT for lawyers. They've raised $30M in the last 6 months. They now have over 2,000 law firms as customers. But it wasn't a straight line-- it took Scott 6 years to get here. For the first 5 years, Scott worked on a legal tech platform called Rally. During that time, Scott along wi…

Kyle Braatz is the founder of Fullscript, a $900M revenue company that started by helping health practitioners recommend supplements to their patients. It's like the Shopify for doctors, nurses and nutritionists Even though h...

Aydin Senkut is the Founder and Managing Partner at Felicis. He invested in Shopify's Series A in 2010 at a $25M valuation. He joins us to tell the story of how Shopify found product market fit. Shopify is now a $100B company. But as Founder & CEO Tobi Lutke said, in the early days, his goal wa…

If you've been struggling to raise—you're not alone. Seed funding has been falling every quarter for the last 2 years. Rounds are smaller and take longer to raise. So we decided to record an episode to help you. Here are all ...

The Super Bowl is the best place to get in front of customers—if you have $10M to spend. Which means for virtually all startups, it’s 100% useless. So I decided to look into some of the best campaigns early-stage startups use...

This isn’t a unicorn fairytale. It’s a story about what it really takes to build a company and get to an exit. Nazim takes us through how he nearly went bankrupt, took years to turn things around, and ultimately sold his busi...

4K likes, 365 re-shares and over 1M views, without any marketing spend. For an ad promoting your product, that sounds too good to be true-- and yet that's exactly what Yoav did. He leveraged it to get tons of press, more cu...

$1B startups get all the hype. But for 99% of founders, it’s the wrong goal. You’re better off building a sustainable business with consistent growth. Raising big rounds won’t make your company big and staying lean won’t make...

Over 10 years of hard work, Ilya has helped over 2000 individuals change their lives. In the meantime, he built a profitable, cash-flowing business with no outside funding. While the billion-dollar outcomes get all the hype, ...

We released The Five Steps to Product Market Fit a few weeks ago and received lots of questions on how to apply the steps. In this episode, Rob and I share more colour and more stories on each step to help you understand how ...

Re-releasing the BEST episode of all of season 1. Send me a message to let me know what you think!

I know most founders today are planning for the new year, so sharing the top 3 mistakes I've seen early-stage founders make when forecasting. If you're forecasting for 2024, you don't want to miss this. Send me a message to l...

Here are the key lessons from the past 60 episodes that we've released to date. Each of the 5 steps to Product Market Fit is based on actual case studies with real examples you can use. It's a recap of everything I've learne...

As they say, "Experience is the teacher of all things"... and my last startup was a ruthless teacher. Today, my co-founder Lee Silverstone and ex-CEO Rob Woodbridge join me to go through some of the insane stories from Gymtra...

This is the story of the emotional rollercoaster that was my last startup, Gymtrack. Hope you find it helpful as you navigate your own startup journey. You can read the article here as well: https://entrepreneurshandbook.co/i...

Phil Knight, Nike's founder, might hold the all-time record for taking punches to the face. From giving up 49% of his company to a part-time advisor; to having Prefontaine, a famous runner and Nike's main ambassador, die une...

Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did...

Mark (CEO GoBolt) didn't set out to build a billion-dollar company. He just solved a problem other university students were facing. And then he constantly "made the best decision possible at each moment in time". To be honest, that's how most unicorns are made. Send me a message to let me know what…

Everyone tells you that you need to start with a niche, a beachhead market, and then grow from there. But how does that actually work? What does that really look like? It looks like Mark's story starting and growing GoBolt. M...

Think of Product Market Fit as a pyramid. At the bottom you have vision, then value prop, then product and at the top is go-to-market. As you go from 0 to Product Market Fit your job is to tweak the pieces of that pyramid, fr...

Founders are told to pivot when things aren't working. They're also told to never give up. So how do you know when to push through and when to completely change course? Like most things in 0 to 1, it's more art than science. And unfortunately, most founders can't figure it out until after they expe…

Weak customer discovery is the number one reason why most idea-stage startups fail. It usually leads to founders wasting months solving fake problems. In my case, bad customer discovery cost me even more-- I ditched a startup...